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MAN AND MOUNTAIN ARE THIS YEAR’S WINNERS OF THE “13 NOVEMBER” AWARD

From left to right: Hannes, Gordana, Orce Gjorgievski (Mayor of Skopje) and Dame Dimitrievski (President of the Council of the City of Skopje)

FOR OUR CONTRIBUTION TO ENVIRONMENTAL PROTECTION

The company Man and Mountain, the creator of the eco-actions “Generalka Weekend” and “Soncheva Gora”, received this year’s laureate title of the prestigious “13 November” Award of the City of Skopje in the field of protecting and advancing the environment and nature.

This high public recognition is awarded to Man and Mountain for their continuous contribution to improving the environment and raising ecological awareness in the Republic of North Macedonia.

As the founders and driving force behind the national ecological initiative “Generalka Weekend” and the afforestation campaign “Soncheva Gora,” over the past 6 years the Man and Mountain team has managed to unite more than 170,000 citizens across all 81 municipalities, over 600 institutions, and socially responsible companies in a joint mission for a clean and green future. The result of this dedication includes 2.2 million kilograms of collected waste and over 150,000 newly planted plants across the entire country in 350,000 hours of volunteer work.

“This award is a huge honour for everyone involved in the realization of GENERALKA WEEKEND and SONCHEVA GORA. The ’13 November’ recognition belongs to our partners, who made all of this possible with sincere dedication and strong support; to our municipalities, which worked hard to motivate and engage their fellow citizens; and of course, to all citizens across the country, who show every day that change is possible when we act together with love and respect for one another and for our nature. Our generation is responsible NOW for implementing waste sorting, functional regional landfills, and waste-to-energy facilities for clean heating and energy during the winter period, and for bringing us home, to Europe. By our country’s 40th birthday in 2031, we can do this—but only when we stick together as one society that defines the culture, beauty, and magic of our wonderful homeland,” say Gordana Sofija and Hannes Jaeckl, the founders of Man and Mountain.

Man and Mountain is a company specialized in strategic communications and consulting in the green transition, sustainable development of green energy, and waste management for the public and private sectors, known as the creator and organizer of the largest ecological movement in Macedonia—”Generalka Weekend”—and the largest national afforestation program, “Soncheva Gora.”

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SONCHEVA GORA 2026 Announced

Today, our hearts are full of joy and pride as we share this year’s SONCHEVA GORA planting plan! ☀️🌳

Through the united, continuous efforts of our incredible partners, we have planted over 150,000 trees since 2022!

A huge THANK YOU to Pivara Skopje, Pakomak, Nula Otpad, Saubermacher, Iute, EVN, Sparkasse, Makstil, KAZ Group, Titan Usje, Carter Weiss & Mitreski Family Foundation, ZELS, the Red Cross, the Ministry of Agriculture, the Ministry of Environment, and more than 600 organizations, private supporters, and the 81 municipalities that joined GENERALKA WEEKEND to make this milestone possible!

Together, we have brought SONCHEVA GORA to life in forests, parks, town squares, along rivers and boulevards, and in school and kindergarten yards across 48 municipalities so far.

Our vision is clear: by 2031—marking the 40th birthday of our homeland—there will be a SONCHEVA GORA in all 81 municipalities of North Macedonia. Wherever you see a SONCHEVA GORA, you’ll know you are home. ❤️

🌿 This year, we are growing even further by planting a new SONCHEVA GORA in:

  • Gradsko
  • Kratovo
  • Probishtip
  • Karbinci
  • Cheshinovo-Obleshevo
  • Kochani
  • Zrnovci
  • Saraj
  • Struga
  • Kichevo
  • Jegunovce
  • City of Skopje (19 locations including parks, boulevards, and streets)
  • Kisela Voda
  • Arachinovo
  • Ohrid
  • Bogdanci
  • Dojran
  • Resen
  • Negotino

Let’s keep growing a greener future together! 🌱🌍

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Collaboration with Titan Usje Renewed

We are so thrilled and proud to share that our partners at Titan Usje have again agreed to support us in the SONCHEVA GORA plantation project this year! 

A contribution to “SONCHEVA GORA,” aimed at improving local green spaces, protecting the environment, and promoting a more sustainable community. Our aim is to create a ‘SONCHEVA GORA’ in every municipality across our country by 2031.  With the continued support of the best companies in our country, our institutions and citizens, we are bringing greenery back into our parks and to our communities.  We believe that meaningful partnerships and collective action are essential for making positive, lasting change, and developing more sustainable future for our community. 

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GENERALKA WEEKEND 2026 REPORT ONLINE

GENERALKA WEEKEND 2026 – Report

After the record breaking GENERALKA WEEKEND 2026, it took us some time to gather all the numbers and fotos about the event and it was crazy! We received more than 3.000 fotos per day during the event from more than 71.000 participants from more than 600 locations that were cleaned on that day in the whole country! Without the support of our Official Partners, the Municipalities and more than 600 governmental as well as non-governmental organisations this event wouldn’t have been possible.

Please take a minute to read the report – its very beautiful and a lecture of how hope, optimism and love will always win in the end! Thank you all 🙂

Click here for the -> 🇪🇺 English Version
Click here for the -> 🇲🇰 Macedonian Version

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Collaboration with Sparkasse Banka Renewed

We are very happy and proud to announce the continuation of our partnership with Sparkasse Banka Macedonia in GENERALKA WEEKEND and SONCHEVA GORA.

Sparkasse is our partner since 2020 and therefore one of our longest lasting partners in several projects that we realised together over the years. Continuity, persistence and honesty are the values that have paved the road that we are driving the environmental development of our country together and big things are awaiting us in the future!

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The 5th Year of Contributing and Acting Together With Pivara Skopje!

Since the beginning of our journey to create a clean country by connecting all layers of society beyond all political, ethical and social borders, Pivara Skopje stood with us. Through challenges and successes – the people at Pivara proved countless times that with all their experience, expertise and their hearts they do what they believe in: Work hard to make our country a better place! Without the support and wise consultations of Pivara Skopje, GENERALKA WEEKEND and SONCHEVA GORA would have never become reality and Pivarci became a synonym for unstoppable passion! Thank you for your trust and let’s rock!!! 🙂

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Mastering The Challenges of Climate Change together!

We are incredibly honored to have participated in the high-level debate “Climate Change – Risks and Challenges”, hosted today by President Gordana Siljanovska-Davkova.

We believe that the time for disaster response is over; as the President emphasized, we must move towards preventive action and integrated policies.

We were privileged to hear and learn from top experts from vital sectors:

– Climate Science and Environment: Deep insights into the changing patterns of our world.

– Forestry and Agriculture: Understanding how to protect our “green lungs” and food security.

– Seismology and Security: Analyzing the physical and social risks of climate change.

Our immense gratitude to President Gordana Siljanovska Davkova for opening the doors to civil society and emphasizing coordination.

and to Prof. Dr. Vlado Spiridonov for expert moderation and leadership.

As well as to all the distinguished professors and researchers who shared innovative solutions for adaptation.

Let’s turn this expert knowledge into lasting change!

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Partnership With Makstil Continues

We are very honoured to announce that our partnership with Makstil Skopje goes into its third consecutive year. After the remarkable successes in the last years our collaboration in GENERALKA WEEKEND and other projects continue with great pleasure, energy and enthusiasm! Thank you for your trust and its time to continue to master the challenges that lay before us together!

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New Partnership with KAZ Group


We’re delighted to announce today that KAZ Group and MAM are new partners for GENERALKA WEEKEND 2026.  This 38-year-old family-owned company embodies the true strength of our economy: innovation, precision, continuity, reliability and a profound commitment to society. These shared values unite us and inspire us to drive positive change in our country and society.