FOR OUR CONTRIBUTION TO ENVIRONMENTAL PROTECTION
The company Man and Mountain, the creator of the eco-actions “Generalka Weekend” and “Soncheva Gora”, received this year’s laureate title of the prestigious “13 November” Award of the City of Skopje in the field of protecting and advancing the environment and nature.
This high public recognition is awarded to Man and Mountain for their continuous contribution to improving the environment and raising ecological awareness in the Republic of North Macedonia.
As the founders and driving force behind the national ecological initiative “Generalka Weekend” and the afforestation campaign “Soncheva Gora,” over the past 6 years the Man and Mountain team has managed to unite more than 170,000 citizens across all 81 municipalities, over 600 institutions, and socially responsible companies in a joint mission for a clean and green future. The result of this dedication includes 2.2 million kilograms of collected waste and over 150,000 newly planted plants across the entire country in 350,000 hours of volunteer work.
“This award is a huge honour for everyone involved in the realization of GENERALKA WEEKEND and SONCHEVA GORA. The ’13 November’ recognition belongs to our partners, who made all of this possible with sincere dedication and strong support; to our municipalities, which worked hard to motivate and engage their fellow citizens; and of course, to all citizens across the country, who show every day that change is possible when we act together with love and respect for one another and for our nature. Our generation is responsible NOW for implementing waste sorting, functional regional landfills, and waste-to-energy facilities for clean heating and energy during the winter period, and for bringing us home, to Europe. By our country’s 40th birthday in 2031, we can do this—but only when we stick together as one society that defines the culture, beauty, and magic of our wonderful homeland,” say Gordana Sofija and Hannes Jaeckl, the founders of Man and Mountain.
Man and Mountain is a company specialized in strategic communications and consulting in the green transition, sustainable development of green energy, and waste management for the public and private sectors, known as the creator and organizer of the largest ecological movement in Macedonia—”Generalka Weekend”—and the largest national afforestation program, “Soncheva Gora.”